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Master your mindset! blog paul halme Apr 30, 2020

Mindset, mindset, mindset!

Yes, Traffic, sales, profits- these are important.
But right now mindset is MORE important than anything.
How you control your thoughts, how you approach fear is everything!

You're watching businesses go out of business, people losing their livelihoods.
I mean, it's a...

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Something even crazier is going on! blog paul halme Apr 23, 2020

Last week, I talked about how ad costs are getting really dirt cheap at $2 per CPM.

Guess what?

It is getting even unbelievably cheaper to run ads today.

I've got ads that are getting CPMs under a dollar. 

We're talking 74 cents!!!

Right now is a perfect time (and I said in my couple...

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It's a crazy time to stop all your marketing efforts! blog paul halme Apr 16, 2020

Last week, we talked about having a long-term plan, and things are already starting to change. You've probably seen more positive news by now...

But you know what? One thing's going really insane right now!

Ad costs are getting really dirt cheap!!!
We're getting CPMs* under $2! 
What that means...

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Play the long game (long-term planning for your business) blog Apr 08, 2020

You got to have a long-term plan.

Yes, things are bumpy right now!
Most gyms are closed, you can't train anybody.
People are trying to do things online and lot of stop gap measures, but you have to always have a long-term plan.

In 2018 when I gave my keynote speech at Combat Business LIVE New...

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Tough times for the business? STAY ONLINE! blog paul halme Mar 19, 2020

~ Staying online during crazy times ~

There's so much going on right now.
A lot of people just want to curl up and disappear and stay off social media- which I sometimes do recommend.

Not consuming a bunch of it could save your sanity. 

But as a leader and a business owner, you need to still...

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This could be a little slap in the face! blog paul halme Feb 27, 2020

If you can't manage $1,000, then more money is not your answer.

Stick with me, and I can be a little slap in the face.Don't take it personally. Think about what you're doing because it's your habits and your plan (or lack of it) that's causing these problems . 

I see this all the time.Some...

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Stop copying and just do you. blog paul halme Feb 20, 2020

It's so easy to get caught up in seeing someone have a good ad or a good photo and you're like, "You know what? I'm going to make that exact same ad or that same photo," but it's not you, it doesn't resonate.

You might be a karate person and you're trying to run a BJJ ad or you're trying to run...

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How to Outdo Your Competitors? blog paul halme Jan 30, 2020
Competition is tough nowadays!
 
To stand out, your business and brand need to be consistently seen. 
To compete, you've got to be seen everywhere.
You have to be seen on Google, on Facebook, on Instagram, on TikTok, on Instagram Stories, on Facebook Stories, on Google Local, Google...
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