You've got big goals but you're not hitting them, they seem impossible...
The reason why you may not be hitting those goals is because you're not aligning your resources with your goals.
So maybe you want to make $100,000 a year or you want to be a professional athlete or you want to be healthier...
There are three different resources that you have possession of- that, if you're honest with yourself, you realize you're probably not lining them up well.
The number one resource that you have, (and we're not getting any more of it) is TIME.
Is your time being spent on things that are/are not congruent and lined up with your goals?
Are you wasting your time?
If you just line up your time with your goals, you'll be a lot more successful!
And a lot of people are messing up in this area.
They say, I don't have time.
So, maybe, wake up earlier. Take a shorter lunch break. Be more productive.
There are a lot of different ways you can save time and spend time doing the right...
Can we skip the 'failing' part?
Back in 2001, I was a stockbroker.
Everybody knows what happened in 2001.
I started in March, and in September, 9/11 happened, and I figured the stock market was going to implode and I would be unemployed. So, it was a real rough couple of years. I needed to go through, and thankfully, survived lots of layoffs.
And then, finally, I had an opportunity to move up at our firm, but it was a sales role. And I always had this thing where I said, "I'm not going to do any sales. Sales are horrible. I don't want to do anything to do with sales." And so, I was like, "You know what? I have to do this though. I need to get a raise, I need to move up in the company."
So, I applied for the job. (I didn’t know everybody wanted this job. I was surprised by the huge turnout!) And boom, I bombed the interview.
I looked great on paper, but I didn't have any confidence. I didn't have any sales confidence....
We all have goals and you may not have hit your goal yet.
You may be working towards it and you just keep getting stuck.
I want to ask you something and I'm going to keep it real with you.
Eric Thomas said, "You gotta want it as bad as you want to breathe."
One of my friends, taught me one awesome thing - he told me that every morning when he wakes up,
he says, "Today is a good day to die."
He's ready because he knows that he is sacrificing every single day and living life to its fullest every day.
I want to ask you, are you willing to die?
Imagine going into battle, when you want something that bad, there's no way that somebody can take it from you.
There's no way that you can't get it.
And even if you fail, did you really fail?
Be around people who’s been there and done that.
If you want to follow the footsteps of a successful...
For the first few months of this pandemic, we always just thought, "Oh, we'll just get through it." And everybody was like,"Oh yeah, no big deal. We'll just wait it out. It'll be all right. We'll get this loan. We'll get this grant. And then we'll be fine."
But that money has been here.
That money, if you got it, is now spent.
And so now everybody's trying to figure out what's next.
How do we get through this?
Knowing that there's not necessarily an end in sight.
And even if you're open right now, it does not mean that you're going to be open for the long haul. Because as we know across the country, things are changing.
Some people were open. Some people are closing again.
When, once school gets started again, we have no idea what these restrictions are going to do. They're going to ebb and flow. They're going to change all the time. You need to be prepared.
And there's a couple of different ways that you can do that.
Number one - make sure you have agreements with your...
Think about that for a second.
What really drives you?
Is it your family?
Is it your relationships?
Is it your ego?
Is it some just drive you have that you don't understand?
I think that (partially) is my issue. I work hard so I could take care of my family, providing for them is something for me. But man, I really have this passion to do more and be more. And just, I don't know, it's hard to describe.
The people I run in circles with tend to have the same kind of passion to do more and be more. One thing you're going to find out if you're hanging around a bunch of people who have no drive, is your tendency to be like them- no drive and not accomplishing the things you want accomplish.
But if you want more, you need to be around people that want more for you.
It's one of the biggest tips I can give you if you're trying to get better in life at anything- jujitsu, business, fitness, nutrition.
... you don't need fast results, what you need are better habits and more skills...
Everyone wants fast results- but you can't get rich overnight, you can't lose 20 pounds and look like a freaking fitness model overnight. It is not possible.
If your results are too quick, then there's something that is going to break.
It's like half-assing any type of job, if you don't build a strong foundation then the whole thing is going to fall apart.
(This is kind of where I'm at right now, and I do this whenever I get into getting myself back in shape, trying to take myself to the next level. I'll start to just watch what I eat, start to exercise more, and then I'll get more and more and more intense.)
And what I'm doing is I'm trying to teach myself the habit, and I'm trying to get into consistency.
Now, I already have the skills, I can coach myself on diet, I know what to eat, I know how to boost my testosterone back up, I know what not to eat, and I know how to work out and not work out...
I will share a really quick strategy I’ve been doing for some time now.
Now the official rule on this is, do not make a big deal out of this.
Don't go and get a notebook.
Don't go and get some special journal.
Just take the notes section of your phone, as soon as you're done reading this.
Jot down quick, top of mind, three to five things that you need to get done tomorrow in order to have a productive day.
You can either organize your work day by time, like an hourly worker, or you can organize it by task, like a salaried worker.
Time blocking, if you’re curious, is simple:
I used to...
If you could stack small wins, that's half the battle.
A lot of times, we're always trying to do too much, too fast.
A few nights ago, some of my friends invited me to go out and have a few bottle of beers.
We haven't done anything since the quarantine and the guys been looking forward to it.
So we went.
It felt good to be outside and hang out with the guys, do some stuff we used to do before the lock down. But I made sure that it didn't set me back on my long term goals.
One small win for me that night was avoiding chips and salsa. Did not have them until the very end.
That's a win for me because I'm following a nutrition plan and I have to watch carbs throughout the day... and I was able to avoid chips and salsa that night.
We're also flying out to Destin, FL for Tribe Mastermind next week. That's really exciting and that's also a win after being in lock down for months.
So just try to do that.
Always stack small wins.
Don't try to do the home-run all the time.
It's the little...
[Updated 15 June 2020]
When consumers think of your company, what do you want them to think about first?
Is it your logo?
Your ‘cool’ website?
Or do you want them to think about you as the person behind the brand message?
If you are your brand or business’ spokesperson, you MUST be visible- appearing on video content, directly communicating with customers while providing expert information about your industry.
A lot of marketing studies show that videos are preferred by many. A study by Kleiner Perkins shows that mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. Globally, YouTube is consumers' leading source of video content, at 83% (Facebook is second, at 67%). (HubSpot)
If someone needs a tutorial on something today, guess where they’re going?
Yes, that’s right. They go on YouTube.
If you want to grow your business, you just can't use canned videos or images or...
[Updated: 29 May 2020]
With some businesses now re-opening and things slowly going back to how it was, it’s important to bring your A-Game to get more students and/or sell your products and services faster.
If you have some marketing dollars to spare, go ahead and spend them on Facebook awareness ads. Tell people how you’ve prepared your gyms/schools/business to be compliant with the government standards... And most importantly, safe for staff and students.
I talked about how insanely cheap awareness ads are nowadays and you should take advantage of that.
If you haven’t yet, make sure you get your Google game on point.
Continue reading below. These tips remain helpful and relevant for business post-COVID. ↓
I hear this story all the time - "I can't get enough leads...",
"Online marketing is hard.",
"How do I make Facebook ads like that?"
It's the most common thing...
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