What's your unique selling proposition?
What would make me choose you over them?
What sets you apart from everybody else?
Hint: cat videos don't count.
What sets you apart from everybody doing Brazilian jiu-jitsu videos?

One of the reasons I believe why no one has blown up on TikTok in Brazilian...

Would you rather say you're going to sign up 30 students a month, but just hit 20,

or

would you rather say you're signing up 20 and actually hit 20?

That mentality may be *kind of* hard to understand…

I used to be like super go-getter (and I still am), and I found out there's always a...

The average financial advisor will tell you,

"you need six months of liquid money put away."

Because you do.

You need six months.

And everybody's like,

"Paul, I can't do six months. That's crazy!"

Your average school is going to have what, 10 to 20,000 in bills a month, plus your personal bills?
...

Let's talk about your vision.

Sometimes you got this really big vision,
(and this is probably where you guys are at too, and all of us a little bit.)

You have a really big goal, but you don't have the clarity of the actual steps that you need to take to get there.

Monitoring progress, being able...

A lot of people will say, "Oh, my gut says my gym's doing really well."
"My gut says my academy's growing."
Worse, here's my husband's move.
"My gut says our academy's doing terribly," because our guts lie to us all the time.

They lie to us constantly.
For a lot of these external types of...

There could be a lot of factors why businesses don’t make it.

But personally, I believe, your consistency (or lack of it) makes or breaks your business.

Think about your goals.

Are you trying to improve your income?
Maybe improve your business revenue? 
Are you trying to scale your...

Your community... your audience is something you want to put your time and your money behind, this year.

Social media has become super saturated that people are craving authenticity, real engagement and community.

Building up engaged audiences will also help you offset the ads cost, because...

One of the main reasons most people don't even reach their goals is because they look too far ahead and ignore what needs to be consistently done everyday.

Forget about towering goals if you can't even manage your day!

Focus on your consistency.

Focus on getting key tasks done daily,...