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Free Trial Vs. Paid Trial? Jan 27, 2025

Throw this question in one of the martial arts business groups and you’re going to get 96 comments on why one is better than the other.


The benefits of one..

The dangers and pitfalls of the other..


And by the end, you’re going to be more confused than when you started. So let’s...

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Let's Get Awkward... Jan 20, 2025

In your academy, you have two main areas of responsibility.

Everything that happens ON the mat
Everything that happens OFF the mat

In our gym, my husband and I have a line of demarcation that begins at the edge of the mat. He handles everything on the mat and I am in charge of everything off the...

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The 2 Step Challenge to More Effective Time Management & Productivity combat business combat business success Jan 13, 2025

Who doesn’t want to get more done in less time? Check out this annoyingly simple 2 Step Challenge to jumpstart your motivation, beat the burnout, and get back on the path to crushing your goals.


I call this ‘annoyingly simple’ because the key to this challenge is so obvious that...

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Introducing The '3 Pillar' Staffing Model Jan 06, 2025

At some point, every growing business must hire staff in order to continue scaling up. Unfortunately, by the time many martial arts business owners are finally convinced that they need someone, they are so buried by past-due items on their must-do list, that they’ll start throwing money or...

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How to Sell out a Seminar Without "Selling" Dec 30, 2024

Jiu Jitsu seminars create excitement & foster camaraderie. They can bolster a student’s lagging desire to train & they are the perfect opportunity for your students to train with their idols.


And there’s no shortage of BJJ practitioners & famous fighters looking to fill...

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How Can You Possibly Give Away A Gi FOR FREE With A Jiu Jitsu Trial? Arenโ€™t You Losing Money? Dec 16, 2024

How Can You Possibly Give Away A Gi FOR FREE With A Jiu Jitsu Trial? Aren’t You Losing Money?

This is one of those rare questions that gets asked by both our coaching clients AND our prospective jiu jitsu students. On the surface, the deal sounds too good to be true. But it’s 100%...

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Is Bigger Always Better? combat business blog Dec 09, 2024

**Is Bigger Always Better?... Introducing the "Lifestyle Academy"

A few years ago I was eating lunch with my husband in a Jimmy John’s sub shop when I saw a sign on the wall with the story of a Mexican fisherman. The fisherman lived a quiet life relaxing in the sun, catching fish with his...

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Do you even Implement, Bro?... Dec 02, 2024

Entrepreneurs are notorious for having ‘million dollar notebooks.’ Scratchpads from the last webinar you checked out.. Typed notes from that last seminar chock full of brilliant ideas. At least one of those ideas scribbled in those lost notebooks could make you a TON of money.. If you...

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