blog paul halme Dec 01, 2020
[Original Publish Date 02 Feb 2020]


What are you really good at?

What are you best known for?

It's so easy to get caught up in seeing someone have a good ad or a good photo and you're like, "You know what? I'm going to make that exact same ad or that same photo," but it's not you, it doesn't resonate.
You might be a karate person and you're trying to run a BJJ ad or you're trying to run an MMA ad, and it just doesn't make sense.

Nope. Do you!

Get your face on video and talk about things you are really good at.

You don't want to attract everyone.
You want to niche down to the people you want in your school.
And the best way to do that is by being you.

Don't be somebody else and be like, "Oh, well so and so had this ad and it did really good." It might not convert for you at all because you're not doing you. You're not being real and you're not talking to your perfect avatar.

Sit down.
Create your perfect customer avatar sheet, name your perfect avatar - who they are,...

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Create the Roadmap to a Successful 2021 With This Year End Exercise!

amy magers blog Nov 30, 2020
Original publish date: December 27, 2017

The holidays are coming and as an entrepreneur, the week between Christmas and New Years is my favorite week of the year. It’s often the only time of year when martial arts school owners have a little extra time away from the normal hustle and grind in the academy.

This 'break' makes the perfect time to sit down for 30-60 minutes, reflect on the year that’s coming to a close and start to think about what’s on the horizon. Even if you’re not the typical, “New Year’s Resolution Person,” allow yourself to get swept up in the spirit and excitement of starting the year fresh with positive change.

So, this blog post is going to be a little different. I’m going to walk you through an exercise to help you make the most of this time and come up with some actionable notes to see notable improvements in your academy.

Grab a pen and a piece of paper or get ready to take some notes on your computer. When...

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What To Do When You Fail

alan belcher blog Nov 24, 2020


If you're wondering what to do whenever you fail when you make these big goals- you PIVOT.

And a lot of you are making New Year's resolutions.

Some as saying they want their life reorganized, (I know I am).
I plan on cleaning out my closet, cleaning out my clothes, throwing them out.
Getting back on my schedule, getting back on my routine.

Now, there's a lot of you that throw fitness & health into your routine and would’ve gotten out of track before the first quarter ends.

Now, I’m going to tell you what to do when you get off track and you start to fail.
Let me show you how to fail gracefully.

I'll tell you a little story about myself and how I completely pivoted and changed my life 100%.

So, for those of you who don't know me, my name is Alan Belcher, I'm an entrepreneur. I coach business owners and entrepreneurs on social media selling and on mindset. I used to fight in the UFC and that's how I transition into a speaker and a coach.
I used to fight in...

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Profits over gross!

blog paul halme Nov 22, 2020
[Original publish date: January 22, 2020]

Profits over gross.
I'm going to keep saying this until basically I can't talk anymore.
Profits over gross!

We're about to wrap up 2020 and I'm going to ask you this same question I asked earlier this year:

What's your profit margin? This question just changes the game. 


I don't give a damn how much you make.
I care about how much you keep each month, and by that I mean you're still trying to grow your business here and adapt.

You have to operate as a profitable business to cut down on the stress and then to be prepared when things don't go the way they need to go.

Things you can do:

  • Check Your Net Profit Margin - here's a simple formula

                    Revenue – Expenses = Profit

What did you get? Are the numbers looking good?

  • Check and Audit Your Operating Expenses

Cut back on unnecessary expenses and make sure they are not outpacing your revenue. ...

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The growth pillar...

amy magers blog Nov 18, 2020

We previously talked about whether you have an objective based staffing model or a personnel based staffing model...

And this video specifically talks about the growth pillar.
There are four teams that make it up.

The first one is

Acquisition and marketing

I'm going to start with accountability. You guys are going to see this stuff (Acquisition and marketing) over and over and over again, so I want to start speaking about it in the way that you're going to hear me speaking about it later.

And then...

Conversion and monetization.

This is the appointment setting process and the sales process.
You're converting what are just the people out there, the eyeballs, the offers, the eyeballs on the offers, the people who might be taking action on one of your leads or one of your ads, those people taking action ultimately move into this conversion team, into this conversion stage.

Conversion and monetization is actually the first stage where you actually take control.

You can control what ads...

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Not Getting Enough Leads?

blog paul halme Nov 13, 2020

“I’m not getting enough leads for my martial arts school.”

I see this post on Facebook all the time from frustrated school owners and there is no easy answer.  

But it really comes down to consistent action. That is what creates the momentum to grow your school.

But first you have to make sure your message is targeted to your market.

Who are you trying to reach?

What do they need?

What do they want?

The deeper you can go the better your results will be!

Now that you have that dialed in let’s take action and create the momentum you need.

Wicked Reports gave us this data:

"I had looked at, we attract about one and a half billion in sales as of January of this year on like 400 million Facebook ad spend. And the three things that stood out to me was that the app, first of all, new leads can take a long time to buy.

And the average across all those one and a half billion in sales was 43 days from the first click to the first order. So you just...

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Don't sleep on your holiday offers!

blog paul halme Nov 04, 2020
Last two months of the year!
2020 is "crazy" fast!!!
Then, you got
Black Friday... 
Cyber Monday... 
People have all these excuses to buy and spend money.
Or some may have just been waiting for your great deals.
Don't let this slip by!

Create your offers! 

Like Billy Gene says, you have to be making good content and putting out offers.
Do your Black Friday , Cyber Monday, Christmas, #Goodbye2020 offers.
Start with coming up with something creative.
Mix it up.
Some of the things you can do to really get some bang for your buck:
  • email your list the offers,
  • run ads to your warm traffic, to people who have engaged with your page
  • talk about it in your socials
  • mention the offer to your current students or clients
  • create a print ad/poster and place it where people could see it in your school
 We've talked about this in previous episodes that the easy way to set...
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How do you operate at your highest level?

amy magers blog Oct 29, 2020

I was at Craig Ballentyne's Perfect Life Workshop last year and I really thought everything we’d learn there would be about ads, or getting leads, or marketing or whatever because that's what these guys do.

But I left that day with information about how to be healthier physically and how to make my body match the goals that I have for my business, (which sounds really weird). But it's actually the missing piece that I think I've been not paying attention to for about 12 to 18 months.

I’ve (kind of) fallen into some of the small business owner or entrepreneur pitfalls that happen when you work for yourself.
Because you don't really have to get up and go anywhere,
(maybe) you get up or go to sleep anytime you want to,
wear jogger pants all day, if you want to…

But at the end of the day, if we’re not operating at our highest level and potential, then we can't possibly expect to reach that potential in every other area of our lives.

So I was just really,...

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Are you the number one choice in your town?

blog paul halme Oct 22, 2020
When people are looking for a martial arts gym or whatever business you run, are you the one they see all the time?
Are you the one they see at the top of Google search?
Are you the one they see on Google Maps?
Are you the one they see on Google Local?
Are you the one they see on Facebook?
Are you the one they see on Instagram?
Are you the one that they see in their stories?
If NOT, then, focus on being the number one choice in your town. 'Be seen everywhere'.
It's one of the things I tell people all the time.
Your brand, your gym, your business - needs to be seen everywhere!
Additional questions (and to-do's) for you: 
  • Have you asked your clients for a video or written testimonial recently?
  • Have you asked your clients to leave an honest review for your business on Facebook, Google and other places?
  • Have you been spreading and sharing your five-star reviews on your social media, website and email lists?
  • Have you been...
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Leads are good, but sign-ups are better!

blog event paul halme Oct 19, 2020

Can't believe this is the event week!

This week we're off to helping create results for martial arts and fitness academy owners just like

Leads are good, but sign-ups are better!


If you know a martial arts/fitness academy owner in or around New Orleans,
please share this event to them.


This is going to be lit! 

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