How To Grow A Following On Facebook And Instagram That You Can Monetize

Uncategorized Jun 19, 2019

What’s up, guys? I'm going to give you a big opportunity to partner with me and grow your following really big. So, I'm going to do that at some point and I'm also going to give you three tips on growing your Instagram. I know there's a bunch of stuff that I want to say and it is Monday so my whole brain fog is at a high right now.

I just went live so growing a social media following and I'm going to get into some tips on how you can do that if you want to monetize. But first, let me define what I mean by “if you want to monetize”. You got to be clear if you actually want to make money. You want to use your page for business.

To me personally, this may sound pretty harsh but I would not use social media if I was just like a farmer that lived off the land and I didn't need business. By the way, I would I probably never choose to just work for someone else, that's just me personally. But I guess an alternative of that is kind of like being a self-made person and just...

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Turn Your Online Traffic into New Students

blog Jun 14, 2019

In previous blogs, I've shared online traffic growth strategies. These included Ways to    grow your Instagram, optimize your website through proven SEO strategies, video ads and retargeting, some Facebook strategies. Hopefully, you are taking advantage of all the online traffic you've been getting from these previous tips.

Now let's turn those online traffic into sales.

Sales is the lifeblood of your business. You have to be able to sell. You're never gonna have a good enough school unless you hire a great salesperson to help  you.

But the trick is to not be a sleazy salesman.

Be an honest and legit person. Genuinely care about the people coming in and helping them reach their goals.

You should already have the qualification. You should already be a good instructor who wants to help people reach the goal that they want.

People are coming to your gym for a reason. If you could figure it out, then you have a student for life, they're going to be so invested in...

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What To Do When Your Ads Stop Working

blog Jun 07, 2019


Have you ever noticed that your once top-performing ads are not bringing in opt-ins or sales anymore? Or they keep getting too expensive, it's ridiculous!

This happens a lot!

Changes in social media advertising happen a lot, like in Facebook and Instagram. Not so much with Google, because you can kind of ‘control’ that and it’s kind of leveled out . One day, you’ll wake up and your ads are no longer working the same way. Or they keep getting more and more expensive… If you do see that, it’s time to look at different things.

Depending on whether you set your campaigns up correctly, you want to have your campaigns, ad set and ads split-tested. You always want to have more than one ad in there so you could test and see which one works the best. And based on the results you are getting- you can switch out the headlines, the image, the ad copy later on.

If you have an ad that was doing good BUT is now NO LONGER performing like it was,


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Crush 'em BIG Goals!

Uncategorized Jun 05, 2019

Set a goal to do something crazy.

I mean a huge goal. Be number one in your industry. Maybe that's a little, that'd be too hard.

But maybe top 10 in your industry. Or have a $100,000 per year in your business, or $100,000 a month.

Go out there and hit that goal. Put everything you have into it and hit it.

Watch what happens. You'll never ever turn back.

You will be a high achiever for life. You will have a belief that the other people around you don't have.

There's only 1% of us out there. And if you're watching, you're not part of the club. You're not one of the 1% of people.

All you got to do is have some faith.

Set a big goal and go hit that goal. And then your whole life is going to change.

You will never, ever, ever go back.

You'll understand something that most people never understand - and that's belief.

Believe it. Set a higher standard. Go out there and hit some goals.


If you’re wanting to begin building your gym, I’d recommend starting with a review and...

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The Truth About Online Traffic

blog May 30, 2019


Anybody who tells you that is insane or is trying to sell you something.

Yes, paid ads are the quickest way to get traffic to your website and to your offers BUT it’s the most EXPENSIVE. Whereas, organic search traffic is free but it’s going to cost you time while you build up and create your content.

Saying “SEO is dead” is like saying that the only way to get from Point A to Point B is to fly on a plane and you can’t drive a car on a trip. For some people, they can’t afford to fly on a plane to get to their destination. So what they do is take their car, they lift their family and they drive. Simple. You can get to the same destination, but the car is going to take longer. You have to be going slower, you’d have more stops, many things along the way.  Meanwhile, planes are going to take you to your destination faster. It’s direct. And it’s quick like paid advertising - the bigger your budget, the more you...

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Traffic Tip -The Secret to Getting More Students Faster

blog May 24, 2019

I hear this story all the time - "I can't get enough leads...",

"Online marketing is hard.",

"How do I make Facebook ads like that?"

It's the most common thing you see in different Facebook groups, and chats. Everybody's always talking about it. It’s like a Hail Mary in a big game. There’s way more to it than a sexy Facebook Ad of the month. 

Don't worry, we've all been there at one point or another. 

I can remember being so broke that I could not even spend a hundred dollars on ads. It was super frustrating so I had to do TONS of guerilla marketing! 

This was years ago, before my gym grew and I didn’t have any money to do any marketing. So I had to do a lot of “sweat equity”, I’d like to call it. 

But then as things get better, you’re able to hire coaches, spend more money on marketing and then grow your academy. 

When you get the money, you don’t have to spend thousands of dollars for advertising yet. You...

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The Key To Making Your Dreams A Reality

Uncategorized May 22, 2019

Are you guys ready for this? Are you ready for it today? If you need some motivation maybe this will give you motivation because I realize sometimes I lack motivation and I have to remind myself that it's not always going to be perfect. It's not always going to be easy. You just got to keep reminding yourself to push forward.

What I want to talk to you about today is the key to making your dreams a reality.

But the first thing I have to do is get your belief in the right spot. Because if you don't believe that you can actually make your dreams come true then what's the purpose of me teaching you any type of strategy? This one strategy that I'm talking about today some of you guys have heard me talk about it before, it's called EDGD.

EDGD is a simple concept that a lot of people miss. When I went to junior college to play baseball, I worked hard there for two years and then I was going to go to the University of Memphis to play baseball. One thing I realized was if you put all your...

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Traffic Tip - 5 Proven Ways that Helped Grow My Instagram

blog May 16, 2019

At 1 billion monthly active users, Instagram is truly a social media powerhouse!

While some brands and businesses seem to grow their Instagram at a rapid fire rate, a lot of small-medium sized businesses are still struggling to stamp their brand presence on this platform. I was once 'struggling' with Instagram, too.

Today, I now have a good following on Instagram and my numbers are steadily increasing but like most entrepreneurs and business owners, I also started out with only a few followers - mostly family, friends and colleagues as I was starting out.

Is your business on Instagram? It should!

Connect with me there while you're at it. 

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Whatever It Takes

Uncategorized May 15, 2019

That's the answer that I give to someone whenever they ask me what am I willing to do to make it. It's the same answer I gave to myself when I asked myself what am I willing to do to make it into the UFC?

What am I willing to do? What extent am I going to go to? How hard do I have to go? How many hours do I have to put in? What do I have to eat? How do I have to suffer?

I'll do whatever it takes, that was the conclusion that I came to.

So I'm going to ask you, what are you willing to do? And be honest with yourself. What I'm going to tell you today is going to be real. It's a motivation for this week. I'm going to tell you one of the most important things if not the most important thing that's going to determine your set success today.

What it is it that you're trying to do? Are you trying to make it to the UFC? Are you trying to be a millionaire? Are you trying to start a business launch? Are you trying to grow your business to

$10,000 a month or $100,000 a month?

I've done some of...

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Traffic Tip - Needing more leads? Let’s talk about Facebook’s Lookalike Audiences

blog May 09, 2019

I previously talked about carefully defining your market and audience so you won't be wasting your effort and your message won't fall on deaf ears. 

View this post on Instagram

A post shared by Paul Halme (@paul.halme) on

Are you following me on Instagram yet? I put out helpful Instagram content everyday, so be sure to check my Instagram out.

Carefully defining your audience by creating customer avatars, listing down their wants and interests are key tips in making sure you won't be wasting money on paid traffic.

The people who like and follow your Facebook page, the ones on your mailing list, those who watched your videos - are people who may be interested in your offers and you want to reach more people who share the same profiles.

This is when you use Facebook lookalike audiences.

Facebook’s lookalike audiences tool is a great way to reach your ideal target audience even if they’ve never heard about you...

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