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All the little things that count in Advertising!The Little Things That Make a Big Difference in Advertising blog paul halme Jun 09, 2025

When you look at someone’s marketing stats—their leads, results, and everything else—it almost always comes down to one thing:

👉 What they’re consistently doing, including all the little things.

Are you paying attention to those little things in your advertising?

Here’s the truth: paid promotio

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How to Predictably Grow your Monthly Membership EFT* Using Simple Money Math blog paul halme Jun 02, 2025

I love Money Math!
I didn’t love math in school, but when it comes to running a martial arts gym, Money Math is one of the most powerful tools in your arsenal.

Let’s talk about how to make your monthly membership EFT (Electronic Funds Transfer) predictable—and profitable—using a straightforward,

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Your SEO Checklist blog paul halme May 26, 2025
 
 

Hey everyone,

This week we’re diving into something that’s often overlooked but still delivers massive value: SEO (Search Engine Optimization).

SEO might not be flashy, but it’s the key to getting consistent, free traffic to your website from people who are already looking for what you off

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How to Get Real Results from Your Facebook Stories blog May 19, 2025

Last week, we talked about Instagram —specifically how to use it to boost your gym’s visibility and attract more leads.

Today, we’re shifting gears to Facebook—but not the usual kind of post.

We’re talking about Facebook Stories—an often-overlooked traffic generator that’s fast, attention-grabbing...

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Don't Miss the Boat on Instagram! blog May 12, 2025

Don't miss the Instagram boat… unless you don’t want more traffic! 🤑🤑🤑

Instagram is no longer just a place for influencers and lifestyle brands. It’s a powerful engine for local business growth—and if you’re not using it, you’re leaving attention (and money) on the table.

As more businesses shift ...

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The Truth About Online Traffic: SEO Is Not Dead blog May 05, 2025

 

SEO is NOT DEAD!

Anybody who tells you that is either misinformed or trying to sell you something.

Yes—paid ads are the fastest way to get traffic to your website and offers. But they’re also the most expensive. On the other hand, organic search traffic is free—though it’ll cost you time as you...

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How I Handled a Fake Review (and What You Can Learn From It) amy magers blog Apr 28, 2025

The more successful you become, the more attention you attract—and not all of it is positive.

Sometimes, people you’ve never met (who’ve never stepped foot in your business) will try to tear you down. Why? Because deep down, they know they’re not even playing the same game. So they throw shade to m...

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Traffic Tip - You Got a Killer Video Content. Now What? blog Apr 21, 2025

Why Your Awesome Facebook Video Got Crickets (and How to Fix It)

According to Forbes, over 500 million people watch videos on Facebook every single day. That’s half a BILLION! So it’s no surprise that video marketing has become a must for businesses of all sizes.

So, you and your team created a ki...

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