Are You Spending More on Discounts Than Real Marketing?

I used to think discounts were the fastest way to get students in the door, free weeks, waived registrations, half-off uniforms. But after adding it all up, we realized we were giving away thousands every year with no long-term stability. Students attracted by discounts were quick to leave or jump ship for the next deal.

Then we began to rethink this idea: “What if we invested that same money in real marketing, making sure we’re visible so we attract families who actually want what we teach?”

That’s how Essential Branding came to be. Instead of bleeding money on discounts, our clients invest in a system that keeps their academy top of mind on Google, YouTube, Facebook, and Instagram. Amplified content and professional ads show your value so you don’t need to discount it.

Discounts chase the wrong students. Visibility attracts the right ones. Which do you want?