Turn Your Online Traffic into New Students

blog Jun 14, 2019

In previous blogs, I've shared online traffic growth strategies. These included Ways to    grow your Instagram, optimize your website through proven SEO strategies, video ads and retargeting, some Facebook strategies. Hopefully, you are taking advantage of all the online traffic you've been getting from these previous tips.

Now let's turn those online traffic into sales.

Sales is the lifeblood of your business. You have to be able to sell. You're never gonna have a good enough school unless you hire a great salesperson to help  you.

But the trick is to not be a sleazy salesman.

Be an honest and legit person. Genuinely care about the people coming in and helping them reach their goals.

You should already have the qualification. You should already be a good instructor who wants to help people reach the goal that they want.

People are coming to your gym for a reason. If you could figure it out, then you have a student for life, they're going to be so invested in...

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What To Do When Your Ads Stop Working

blog Jun 07, 2019


Have you ever noticed that your once top-performing ads are not bringing in opt-ins or sales anymore? Or they keep getting too expensive, it's ridiculous!

This happens a lot!

Changes in social media advertising happen a lot, like in Facebook and Instagram. Not so much with Google, because you can kind of ‘control’ that and it’s kind of leveled out . One day, you’ll wake up and your ads are no longer working the same way. Or they keep getting more and more expensive… If you do see that, it’s time to look at different things.

Depending on whether you set your campaigns up correctly, you want to have your campaigns, ad set and ads split-tested. You always want to have more than one ad in there so you could test and see which one works the best. And based on the results you are getting- you can switch out the headlines, the image, the ad copy later on.

If you have an ad that was doing good BUT is now NO LONGER performing like it was,


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The Truth About Online Traffic

blog May 30, 2019


Anybody who tells you that is insane or is trying to sell you something.

Yes, paid ads are the quickest way to get traffic to your website and to your offers BUT it’s the most EXPENSIVE. Whereas, organic search traffic is free but it’s going to cost you time while you build up and create your content.

Saying “SEO is dead” is like saying that the only way to get from Point A to Point B is to fly on a plane and you can’t drive a car on a trip. For some people, they can’t afford to fly on a plane to get to their destination. So what they do is take their car, they lift their family and they drive. Simple. You can get to the same destination, but the car is going to take longer. You have to be going slower, you’d have more stops, many things along the way.  Meanwhile, planes are going to take you to your destination faster. It’s direct. And it’s quick like paid advertising - the bigger your budget, the more you...

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Traffic Tip -The Secret to Getting More Students Faster

blog May 24, 2019

I hear this story all the time - "I can't get enough leads...",

"Online marketing is hard.",

"How do I make Facebook ads like that?"

It's the most common thing you see in different Facebook groups, and chats. Everybody's always talking about it. It’s like a Hail Mary in a big game. There’s way more to it than a sexy Facebook Ad of the month. 

Don't worry, we've all been there at one point or another. 

I can remember being so broke that I could not even spend a hundred dollars on ads. It was super frustrating so I had to do TONS of guerilla marketing! 

This was years ago, before my gym grew and I didn’t have any money to do any marketing. So I had to do a lot of “sweat equity”, I’d like to call it. 

But then as things get better, you’re able to hire coaches, spend more money on marketing and then grow your academy. 

When you get the money, you don’t have to spend thousands of dollars for advertising yet. You...

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Traffic Tip - 5 Proven Ways that Helped Grow My Instagram

blog May 16, 2019

At 1 billion monthly active users, Instagram is truly a social media powerhouse!

While some brands and businesses seem to grow their Instagram at a rapid fire rate, a lot of small-medium sized businesses are still struggling to stamp their brand presence on this platform. I was once 'struggling' with Instagram, too.

Today, I now have a good following on Instagram and my numbers are steadily increasing but like most entrepreneurs and business owners, I also started out with only a few followers - mostly family, friends and colleagues as I was starting out.

Is your business on Instagram? It should!

Connect with me there while you're at it. 

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Traffic Tip - Needing more leads? Let’s talk about Facebook’s Lookalike Audiences

blog May 09, 2019

I previously talked about carefully defining your market and audience so you won't be wasting your effort and your message won't fall on deaf ears. 

View this post on Instagram

A post shared by Paul Halme (@paul.halme) on

Are you following me on Instagram yet? I put out helpful Instagram content everyday, so be sure to check my Instagram out.

Carefully defining your audience by creating customer avatars, listing down their wants and interests are key tips in making sure you won't be wasting money on paid traffic.

The people who like and follow your Facebook page, the ones on your mailing list, those who watched your videos - are people who may be interested in your offers and you want to reach more people who share the same profiles.

This is when you use Facebook lookalike audiences.

Facebook’s lookalike audiences tool is a great way to reach your ideal target audience even if they’ve never heard about you...

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Traffic Tip - You Got a Killer Video Content. Now What?

blog May 02, 2019

According to Forbes, over 500 million (half a BILLION) people are watching video on Facebook every day so it’s only expected for businesses to include video marketing in their strategies.

So you and your team came up with a killer video to promote your product and/or service. You posted it on Facebook, and 8 hours later…. Tadaaaahhh! Less than 15 likes and no more than 5 comments. Not even one prospect who showed the least bit of interest. 

Frustrating, I know!

Just imagine the long hours of putting those videos snippets together for nothing!  

With Facebook’s organic reach continually decreasing, that could be expected.

This is when you need a little bit of paid traffic help. And today, we’re sharing  an easy 2-step video ads strategy to convert your video viewers to paying clients

  1. Define and target your audience for this video then run a ‘Video Views’ ad on Facebook. You can serve this ad to your custom audience, people...
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Traffic Tip - How to be present on social media even when ...

blog Apr 25, 2019

I wanted to write this title for our blog today → How to be present on social media even when you’re on a remote, no-wifi  island sipping coconuts


when you have 782351 to-do’s on your plate

But it’s going to be so long Google won’t like it. Besides, there’s a  million other reasons why you couldn’t be on social media today... That curry you ate last night might be one of them.

We get it. Business owners and entrepreneurs need more than 24 hours in a day and there’s 761387 reasons you couldn't do a social media or a blog post today. And you couldn’t do it tomorrow either, and the next day and the next. And one day you'd wake up realizing people had already forgotten about you and your services.

And that’s exactly why you should start doing  these two things that you probably aren’t (yet). 

  • Automation
  • Delegation  

Through automation, you can still look present in your...

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Why your life isn’t changing and why you may never hit goals!

blog Apr 24, 2019

I'm going to talk to you today about being something alcohol idiotically optimistic, something happy Monday. Yes, motivation! I wish I could motivate you in the morning to get your day going. So, this idiotically optimistic thing I'm explaining to you.


I’ll explain how it works and everything. Idiotically optimistic, this is something that I heard somebody say one time and I was like, “That's me, that's me. I'm idiotically optimistic.”


How can this help you become successful? I'm going to give you some harsh truths right now. If you don't have belief and you don't have optimism, you're probably never going to be successful and you're not going to hit any goals unless they're like really small and really tiny.


So, I'm going to give you guys a concept here. It'll change the way you think about this and maybe change your life. Speaking of changing a life, if you want to change your life you have to have something that you're trying to do that is...

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Traffic Tip - How to Dominate Local SEO Search

blog Apr 17, 2019

Google is still King, and this means SEO is not dead!

If you're a local business wanting to dominate your local market, make sure you are seen on Google first.

I previously shared a tip on optimizing your Google My Business listing here. Make sure you follow the steps on that article and proceed with the following:

  • Nail your local keyword-  Google keyword planner can provide search volume data and search history but that’s a blog for another day. The simplest formula for local keyword would be “service + location”. If you’re a dentist in Keller, TX and would want to be found by someone who looks for a dentist in your area, you need to have the keywords “dentist Keller TX”, “dentist in Keller TX”, “best dentist in Keller TX” present in your website and local listings. How do you do that?
    • Be creative with your business descriptions, text and copy - Without being spammy, make sure that the target keywords are everywhere...
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