SEO is NOT DEAD!
Anybody who tells you that is insane or is trying to sell you something.
Yes, paid ads are the quickest way to get traffic to your website and to your offers BUT it’s the most EXPENSIVE. Whereas, organic search traffic is free but it’s going to cost you time while you build up and create your content.
Saying “SEO is dead” is like saying that the only way to get from Point A to Point B is to fly on a plane and you can’t drive a car on a trip. For some people, they can’t afford to fly on a plane to get to their destination. So what they do is take their car, they lift their family and they drive. Simple. You can get to the same destination, but the car is going to take longer. You have to be going slower, you’d have more stops, many things along the way. Meanwhile, planes are going to take you to your destination faster. It’s direct. And it’s quick like paid advertising - the bigger your budget, the more you can do.
That’s the big problem, especially in the industries that I consult in. A lot of people don't have the budget to drive massive amounts of traffic to their website. So they couldn't just use paid ads.
When you don't have a lot of budget, you have to make sure that your organic game is on point. I talked more about that on last week’s blog and podcast. Check it out.
Here are 3 ways you could optimize your site and get more organic traffic:
To recap, SEO is NOT dead.
Use the tips above.
Get dialed in on your SEO and also start dabbling on paid ads. Even if you have little budget, find a way to spend at least 3 bucks a day/ 90 bucks a month. That’s dinner for 2 people without drinks (in Texas, anyway). Cut out one dining out a month. Just do it. Do it anyway. Work your way up. We find that a good budget for martial arts academy owners is around $25-$30 a day. And then you’ll start seeing a lot of traffic. You'll start getting those conversions -- your paid ads are gonna help your organic reach. It is going to have a compound effect. You have your organic efforts and paid traffic working together.
Have a great week. Crush it!
And if you’re needing help with your marketing, I’m here to help out.
Paul Halme | Combat Business
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