What's your unique selling proposition?
What would make me choose you over them?
What sets you apart from everybody else?
Hint: cat videos don't count.
What sets you apart from everybody doing Brazilian jiu-jitsu videos?

One of the reasons I believe why no one has blown up on TikTok in Brazilian...

A lot of people will say, "Oh, my gut says my gym's doing really well."
"My gut says my academy's growing."
Worse, here's my husband's move.
"My gut says our academy's doing terribly," because our guts lie to us all the time.

They lie to us constantly.
For a lot of these external types of...

We previously talked about whether you have an objective based staffing model or a personnel based staffing model...

And this video specifically talks about the growth pillar.
There are four teams that make it up.

The first one is

Acquisition and marketing

I'm going to start with accountability....

Do you have staff right now?
Answer this question, 

"How do I know if I have one, objective based or personnel based?"

If you've ever said any one of these questions:
"If Mark left us, we'd be screwed."
"How can I ever replace Jen? That Jen, she's my right hand. I need her.
“Steve,...

How do you plan to have an effective, efficient, productive day tomorrow?

I will share a really quick strategy I’ve been doing for some time now.

Now the official rule on this is, do not make a big deal out of this.

Don't go and get a notebook.

Don't go and get some special journal.

Just...

In your academy, you have two main areas of responsibility.

Everything that happens ON the mat

Everything that happens OFF the mat

Most people get into the business of owning a martial arts academy because they LOVE being on the mat. 

Nobody says, “I really love setting appointments,...

$789 billion - that’s how much holiday spending the US had last year!*

The busiest shopping days are upon us but it’s important to remember this - 

people are spending their hard-earned money for value!

So what valuable offer do you have for your students/community this year?

If...

Every year, Black Friday sales start creeping earlier and earlier. 

But if you haven’t launched anything yet, you’re not too late.. Not yet. 

You can still get in front of the larger online retailers if you launch by the beginning of next week. 

Can’t get anything...