In your academy, you have two main areas of responsibility.

Everything that happens ON the mat

Everything that happens OFF the mat

Most people get into the business of owning a martial arts academy because they LOVE being on the mat. 

Nobody says, “I really love setting appointments,...

Being a martial arts business owner is challenging but as long as you have systems and processes in place, you're going to be fine.

If you are reading this, 'Go and schedule some 'you' time today!'

If this seems unrealistic, we should talk.

What you can start doing NOW to fight overwhelm:

1. Start...

You work on your business and you have kids and a family that you take care of and  you just want to just spend your time doing things that either:

1. make money or
2. are fun

I know some people find grocery shopping to be fun but for me, grocery shopping isn't part of these two.

So, if you...

SEO - Search Engine Optimization.

When you hear the term SEO the most common one that we talk about is Google, obviously.

But we’re forgetting there’s this number 2 search engine.
YouTube!

YouTube is owned by Google, part of the Google Suite, and is the number two search engine.
...

Facebook or Google ads?

They're not the same.
I don't recommend doing exactly the same types of strategies on the two!

Facebook ads,
I would like to use it for things like sales or
for programs, I may be interested in or want to go.

I would not do that on Google!

With Google ads - focus on...

What's your unique selling proposition?
What would make me choose you over them?
What sets you apart from everybody else?
Hint: cat videos don't count.
What sets you apart from everybody doing Brazilian jiu-jitsu videos?

One of the reasons I believe why no one has blown up on TikTok in Brazilian...

A lot of people will say, "Oh, my gut says my gym's doing really well."
"My gut says my academy's growing."
Worse, here's my husband's move.
"My gut says our academy's doing terribly," because our guts lie to us all the time.

They lie to us constantly.
For a lot of these external types of...

We previously talked about whether you have an objective based staffing model or a personnel based staffing model...

And this video specifically talks about the growth pillar.
There are four teams that make it up.

The first one is

Acquisition and marketing

I'm going to start with accountability....