Can't believe this is the event week!

This week we're off to helping create results for martial arts and fitness academy owners just like

Leads are good, but sign-ups are better!

If you know a martial arts/fitness academy owner in or around New Orleans,
please share this event to them.

This is going to be lit! 

Do you really need to fail before you succeed?

Can we skip the 'failing' part?

Back in 2001, I was a stockbroker.  
Everybody knows what happened in 2001.
I started in March, and in September, 9/11 happened, and I figured the stock market was going to implode and I would be unemployed. So, it was a real rough couple of years. I needed to go through, and thankfully, survived lots of layoffs.

And then, finally, I had an opportunity to move up at our firm, but it was a sales role. And I always had this thing where I said, "I'm not going to do any sales. Sales are horrible. I don't want to do anything to do with sales." And so, I was like, "You know what? I have to do this though. I need to get a raise, I need to move up in the company."

So, I applied for the job. (I didn’t know everybody wanted this job. I was surprised by the huge turnout!) And boom, I bombed the interview.
I looked great on paper, but I didn't have any confidence. I didn't have any sales confidence....

What drives you?

Think about that for a second.

What really drives you?

Is it your family?

Is it your relationships?

Is it your ego?

Is it some just drive you have that you don't understand?

I think that (partially) is my issue. I work hard so I could take care of my family, providing for them is something for me. But man, I really have this passion to do more and be more. And just, I don't know, it's hard to describe.

The people I run in circles with tend to have the same kind of passion to do more and be more. One thing you're going to find out if you're hanging around a bunch of people who have no drive, is your tendency to be like them- no drive and not accomplishing the things you want accomplish.

But if you want more, you need to be around people that want more for you.
It's one of the biggest tips I can give you if you're trying to get better in life at anything- jujitsu, business, fitness, nutrition.

Get around people who will drive you to be better.

Get more out of what...

If you could stack small wins, that's half the battle.

A lot of times, we're always trying to do too much, too fast.

A few nights ago, some of my friends invited me to go out and have a few bottle of beers.
We haven't done anything since the quarantine and the guys been looking forward to it.
So we went.
It felt good to be outside and hang out with the guys, do some stuff we used to do before the lock down. But I made sure that it didn't set me back on my long term goals.

One small win for me that night was avoiding chips and salsa. Did not have them until the very end. 
That's a win for me because I'm following a nutrition plan and I have to watch carbs throughout the day... and I was able to avoid chips and salsa that night.
We're also flying out to Destin, FL for Tribe Mastermind next week. That's really exciting and that's also a win after being in lock down for months.

So just try to do that.
Always stack small wins.
Don't try to do the home-run all the time.
It's the little...

[Updated 15 June 2020]

When consumers think of your company, what do you want them to think about first?

Is it your logo?

Your ‘cool’ website?

Or do you want them to think about you as the person behind the brand message?

If you are your brand or business’ spokesperson, you MUST be visible- appearing on video content, directly communicating with customers while providing expert information about your industry.

A lot of marketing studies show that videos are preferred by many. A study by Kleiner Perkins shows that mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. Globally, YouTube is consumers' leading source of video content, at 83% (Facebook is second, at 67%). (HubSpot)

If someone needs a tutorial on something today, guess where they’re going?

Yes, that’s right. They go on YouTube.

So why are you still not on videos?

If you want to grow your business, you just can't use canned videos or images or...

[Updated: 29 May 2020]

With some businesses now re-opening and things slowly going back to how it was, it’s important to bring your A-Game to get more students and/or sell your products and services faster. 

If you have some marketing dollars to spare, go ahead and spend them on Facebook awareness ads. Tell people how you’ve prepared your gyms/schools/business to be compliant with the government standards... And most importantly, safe for staff and students.

I talked about how insanely cheap awareness ads are nowadays and you should take advantage of that.

If you haven’t yet, make sure you get your Google game on point.

Continue reading below. These tips remain helpful and relevant for business post-COVID. ↓

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I hear this story all the time - "I can't get enough leads...",

"Online marketing is hard.",

"How do I make Facebook ads like that?"

It's the most common thing...

I talked about TikTok last year and if you missed my blog then, you can read it here.

FYI, TikTok isn’t a new platform; it’s a platform with new energy!

You may have seen a surge of TikTok videos on your Facebook and Instagram feeds,especially during this COVID-19 saga. 

But before you tell yourself, "TikTok isn't for me", read this first.

TikTok isn't just an app to show off your dancing or acting skills, it holds so much potential for your brand and business!

As of today, TikTok has:

already surpassed 2 billion download mark on both iOS and Android combined

has 1.5 billion users and  800 million active monthly users

has an average usage report of 52 minutes spent on TikTok/day

surpassed the likes of Facebook, Instagram, Messenger, and Snapchat in Q3 2019 App Store and Google Play installs

an average engagement rate of 29%

Few additional facts about TikTok users:

 Majority of the TikTok users are men

60% of the app’s monthly active users in...

Mindset, mindset, mindset!

Yes, Traffic, sales, profits- these are important.
But right now mindset is MORE important than anything.
How you control your thoughts, how you approach fear is everything!

You're watching businesses go out of business, people losing their livelihoods.
I mean, it's a crazy time. One of the best things you can do is being around a group that's supportive and positive, like our tribe masterminds.

We're in there talking to our clients, motivating  them, giving them peace of mind, reassuring them, because it's a scary time.
I mean, people can't run their businesses so being scared and anxious are normal reactions.

You can stay scared and anxious or you can take control of your thoughts. Examine your thoughts and process them properly. Really focus on your mindset. If you got people that are negative in your life, it's time to cut them out. I'm not saying you get rid of them completely, but just stop talking to them as much, change the conversation when...

Last week, I talked about how ad costs are getting really dirt cheap at $2 per CPM.

Guess what?

It is getting even unbelievably cheaper to run ads today.

I've got ads that are getting CPMs under a dollar. 

We're talking 74 cents!!!

Right now is a perfect time (and I said in my couple podcasts and blog posts) to run awareness ads.
Don't need to worry about running traffic or conversion right now, just get awareness.
Be the one brand people remember when this is over with because all your competitors have turned off their ads.
(I don't see any ads except mine and I just run awareness.)

Let people know you're there, that you're going to be there to help them, you're going to help with their fitness, with their life, with their stress, all that stuff ...
I mean, if you do have a product to sell that can help people, sell it now.
If you have online trainings, online fitness classes, start selling them because the ad costs nowadays are unheard of!
Crazy times!   

We're...

Last week, we talked about having a long-term plan, and things are already starting to change. You've probably seen more positive news by now...

But you know what? One thing's going really insane right now!

Ad costs are getting really dirt cheap!!!
We're getting CPMs* under $2! 
What that means is basically to get a thousand people to see an ad is costing less than $2, which is unheard of.
That used to be if you got under 10 bucks, you were happy.

So, I will say this again.
Right now is a great time to go focus on your brand awareness and visibility!

Build your awareness audiences. You don't have to sell anything.
Just keep talking to people, give them tips, things they can do for their health, guidance on nutrition, business, brand, etc.

And then when we get a date and this thing lifts, you need to be ready to go because a lot of people are going to be sitting around moping, other business owners like, "Oh I can't do anything because the economy's bad, and blah blah blah."
...