Blog

Martial arts school marketing you can do today blog paul halme Nov 17, 2025

What’s one super important thing you should be focusing on when running a martial arts school?

Marketing.
Marketing!

The truth is, if you’re not marketing effectively, then no one even knows your business exists.

There might be several martial arts schools in town, and they’re all competing for ...

Continue Reading...
Remove yourself from doing the 80% blog paul halme Nov 10, 2025

The Pareto Principle — also known as the 80/20 Rule — teaches that 80% of your results come from just 20% of your efforts.

That means the majority of your progress, profits, and growth are driven by a small number of high-impact actions. The rest? It’s busy work that clogs your schedule and drain...

Continue Reading...
TV vs. The Internet: How the Game Changed for Business Owners blog paul halme Oct 27, 2025

I think about this a lot — and I still can’t believe how much the internet leveled the playing field for business owners.

 



 

Fifteen or twenty years ago, if you wanted your brand to be known, you needed serious money to make it happen.
We’re talking thousands — sometimes millions — just to run ...

Continue Reading...
How to Reach the Most People Organically — Without Burning Out blog paul halme Jun 23, 2025
 Last week, we talked about one of the most important concepts in marketing: being seen everywhere.

Afterward, I got a bunch of questions like:

  • “What does that actually mean in practice?”

  • “How do I pull that off without being glued to my phone 24/7?”

Here’s the deal: if you w

...
Continue Reading...
Be seen everywhere blog paul halme Jun 16, 2025

I say this a lot — and I’ll keep saying it.

I was watching a debate go down in a Facebook group the other day. A bunch of school owners were arguing about whether Instagram works for martial arts schools.

It was kind of funny. So much energy spent debating instead of just doing.

Here’s my tak

...
Continue Reading...
All the little things that count in Advertising!The Little Things That Make a Big Difference in Advertising blog paul halme Jun 09, 2025

When you look at someone’s marketing stats—their leads, results, and everything else—it almost always comes down to one thing:

👉 What they’re consistently doing, including all the little things.

Are you paying attention to those little things in your advertising?

Here’s the truth: paid promotio

...
Continue Reading...
How to Predictably Grow your Monthly Membership EFT* Using Simple Money Math blog paul halme Jun 02, 2025

I love Money Math!
I didn’t love math in school, but when it comes to running a martial arts gym, Money Math is one of the most powerful tools in your arsenal.

Let’s talk about how to make your monthly membership EFT (Electronic Funds Transfer) predictable—and profitable—using a straightforward,

...
Continue Reading...
Your SEO Checklist blog paul halme May 26, 2025
 
 

Hey everyone,

This week we’re diving into something that’s often overlooked but still delivers massive value: SEO (Search Engine Optimization).

SEO might not be flashy, but it’s the key to getting consistent, free traffic to your website from people who are already looking for what you off

...
Continue Reading...
1 2 3 4 5 6 7 8