Your SEO Checklist

blog paul halme May 26, 2025

Hey everyone,

This week we’re diving into something that’s often overlooked but still delivers massive value: SEO (Search Engine Optimization).

SEO might not be flashy, but it’s the key to getting consistent, free traffic to your website from people who are already looking for what you offer. That means more leads—without ad spend.

Here’s a simple checklist to make sure your martial arts website is dialed in and dominating your local search results:

✅ 1. Install Yoast SEO and Optimize Every Page

If you’re using WordPress, the Yoast SEO plugin makes on-page SEO a breeze. Once installed, follow the checklist it provides for each page:

Add your target keywords in the:
- Page Title
- H1 Heading
- First 100 words
- Meta description
- Image ALT tags
Use short, readable URLs with keywords.
Make sure each page has a clear call to action.

✅ 2. Keep Your Content Fresh

Google loves sites that are regularly updated. While your Home and About pages might stay mostly the same, your blog is where the action is.

Post a new blog every week if you can.
If you can’t write a new one, update an older post with fresh content, better formatting, or newer examples.

This tells Google: "Hey, we’re active!"—and that means more frequent crawling and better ranking.

✅ 3. Embed YouTube Videos

Embedding videos not only keeps visitors engaged longer, but it also links your site to your YouTube channel—which builds authority in Google’s eyes.

Pro tip: Use your martial arts videos (technique tips, student spotlights, behind-the-scenes) directly in blog posts or on your homepage.

✅ 4. Keep Your Keywords Consistent Everywhere

Make sure your core business keywords (e.g., “Kids Jiu-Jitsu in [Your City]”, “Adult Muay Thai Classes”, etc.) appear:

On your website
In your social media bios
On your Google Business profile
In local directories

This consistency tells Google: "These results are all for the same business.”

✅ 5. Interlink Your Pages

Link your pages together wherever it makes sense:

Link from your blog to your Contact page
From your About page to your Program pages
From your Home page to your Lead Magnet or Booking Form

This helps both visitors and search engines navigate your site better.

🎯 Final Thoughts

People searching for martial arts classes on Google already have buying intent. Don’t miss out on these high-converting leads just because your site isn’t optimized.

Ads are great—but SEO is your long-term, always-on sales machine.

(Check out my tips on dominating SEO Local Search here)

Want help dialing in your digital strategy?

📲 Let’s talk.
www.combatbusinesssuccess.com

Stay tuned for more marketing tips—and as always, keep crushing it!

—
Paul Halme
Combat Business Success