You work on your business and you have kids and a family that you take care of and  you just want to just spend your time doing things that either:

1. make money or
2. are fun

I know some people find grocery shopping to be fun but for me, grocery shopping isn't part of these two.

So, if you...

SEO - Search Engine Optimization.

When you hear the term SEO the most common one that we talk about is Google, obviously.

But we’re forgetting there’s this number 2 search engine.
YouTube!

YouTube is owned by Google, part of the Google Suite, and is the number two search engine.
...

Facebook or Google ads?

They're not the same.
I don't recommend doing exactly the same types of strategies on the two!

Facebook ads,
I would like to use it for things like sales or
for programs, I may be interested in or want to go.

I would not do that on Google!

With Google ads - focus on...

What's your unique selling proposition?
What would make me choose you over them?
What sets you apart from everybody else?
Hint: cat videos don't count.
What sets you apart from everybody doing Brazilian jiu-jitsu videos?

One of the reasons I believe why no one has blown up on TikTok in Brazilian...

I know we talked about blogging.
Blogging is another thing ...
I'm sure a lot of people don't like to hear about blogging because they're like, "Okay, 2016".

Blogging is not dead, it's just not, because it's another thing like YouTube that lives forever!

We refer to our blogs or we refer to...

A lot of people will say, "Oh, my gut says my gym's doing really well."
"My gut says my academy's growing."
Worse, here's my husband's move.
"My gut says our academy's doing terribly," because our guts lie to us all the time.

They lie to us constantly.
For a lot of these external types of...

Original publish date: December 27, 2017

The holidays are coming and as an entrepreneur, the week between Christmas and New Years is my favorite week of the year. It’s often the only time of year when martial arts school owners have a little extra time away from the normal hustle and grind...

For the first few months of this pandemic, we always just thought, "Oh, we'll just get through it." And everybody was like,"Oh yeah, no big deal. We'll just wait it out. It'll be all right. We'll get this loan. We'll get this grant. And then we'll be fine."
But that money has been here.
That...