Facebook ads or Google ads

Facebook or Google ads?

They're not the same.
I don't recommend doing exactly the same types of strategies on the two!

Facebook ads,
I would like to use it for things like sales or
for programs, I may be interested in or want to go.

I would not do that on Google!

With Google ads - focus on your bread-and-butter program.
Basically, put your money down where you know you're good.
If your best program is Brazilian jujitsu, spend it there.
If your best program is adult martial arts, spend it there.
If your best program is fitness kickboxing, spend it there.
That's what I do with ad words.

I wouldn't recommend doing them on weird offshoot programs!
Again, something that I know I have a lot of content in, something that we're super invested in, I'll do that here.

Use your Google ads where you know it pops up when someone's actively looking. When you know they're really, really interested in your offer.
So, I'm going to make sure this stuff is really good.