So you got a great ad going and you got good leads.
What's next?

Get your leads to show up, that's the next step.
But how do you get them to show?

Connection.
Yes, it's all about 'real' connection. This is huge part of the process. It's the emotional connection. If you do that right, they're going t...

What's your unique selling proposition?
What would make me choose you over them?
What sets you apart from everybody else?
Hint: cat videos don't count.
What sets you apart from everybody doing Brazilian jiu-jitsu videos?

One of the reasons I believe why no one has blown up on TikTok in Brazilian jiu-j...

Dealing with money💸💸💸 can be hard.
I know this for a fact for myself.
I know it for a fact from clients.

If I tell you, "Hey, Moe, you got to move $2,000 out of your account every month."
You're going to be like, "Oh, that's a lot of money."
But if I tell you, "Hey, you're going to move 8% of y...

Would you rather say you're going to sign up 30 students a month, but just hit 20,

or

would you rather say you're signing up 20 and actually hit 20?

That mentality may be *kind of* hard to understand…

I used to be like super go-getter (and I still am), and I found out there's always a better way...

The average financial advisor will tell you,

"you need six months of liquid money put away."

Because you do.

You need six months.

And everybody's like,

"Paul, I can't do six months. That's crazy!"

Your average school is going to have what, 10 to 20,000 in bills a month, plus your personal bill...

Let's talk about your vision.

Sometimes you got this really big vision,
(and this is probably where you guys are at too, and all of us a little bit.)

You have a really big goal, but you don't have the clarity of the actual steps that you need to take to get there.

Monitoring progress, being able ...

A lot of people will say, "Oh, my gut says my gym's doing really well."
"My gut says my academy's growing."
Worse, here's my husband's move.
"My gut says our academy's doing terribly," because our guts lie to us all the time.

They lie to us constantly.
For a lot of these external types of thing...

There could be a lot of factors why businesses don’t make it.

But personally, I believe, your consistency (or lack of it) makes or breaks your business.

Think about your goals.

Are you trying to improve your income?
Maybe improve your business revenue? 
Are you trying to scale your company?
Gro...