What's your unique selling proposition?
What would make me choose you over them?
What sets you apart from everybody else?
Hint: cat videos don't count.
What sets you apart from everybody doing Brazilian jiu-jitsu videos?

One of the reasons I believe why no one has blown up on TikTok in Brazilian jiu-j...

A lot of people will say, "Oh, my gut says my gym's doing really well."
"My gut says my academy's growing."
Worse, here's my husband's move.
"My gut says our academy's doing terribly," because our guts lie to us all the time.

They lie to us constantly.
For a lot of these external types of thing...

We previously talked about whether you have an objective based staffing model or a personnel based staffing model...

And this video specifically talks about the growth pillar.
There are four teams that make it up.

The first one is

Acquisition and marketing

I'm going to start with accountability. ...

Do you have staff right now?
Answer this question, 

"How do I know if I have one, objective based or personnel based?"

If you've ever said any one of these questions:
"If Mark left us, we'd be screwed."
"How can I ever replace Jen? That Jen, she's my right hand. I need her.
“Steve, we just need t...

How do you plan to have an effective, efficient, productive day tomorrow?

I will share a really quick strategy I’ve been doing for some time now.

Now the official rule on this is, do not make a big deal out of this.

Don't go and get a notebook.

Don't go and get some special journal.

Just take t...

I know we talked about blogging.
Blogging is another thing ...
I'm sure a lot of people don't like to hear about blogging because they're like, "Okay, 2016".

Blogging is not dead, it's just not, because it's another thing like YouTube that lives forever!

We refer to our blogs or we refer to YouTube...

Original publish date: December 27, 2017

The holidays are coming and as an entrepreneur, the week between Christmas and New Years is my favorite week of the year. It’s often the only time of year when martial arts school owners have a little extra time away from the normal hustle and grind in the a...

For the first few months of this pandemic, we always just thought, "Oh, we'll just get through it." And everybody was like,"Oh yeah, no big deal. We'll just wait it out. It'll be all right. We'll get this loan. We'll get this grant. And then we'll be fine."
But that money has been here.
That money, ...