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Profits Over Gross
I’m going to keep saying this until I basically can’t talk anymore.
Profits over gross.
I asked this question earlier this year, and I’m asking it again because it changes everything:
What’s your profit margin?
Seriously.
That one question changes the game.
I...
If someone Googled “martial arts near me”…
Would they find YOU first? Or your competitor?
Let’s get real — when someone in your area is looking for a gym, visibility wins. You could be the best coach in town, but if no one sees you? That’s a problem.
Here’s a gut check:
- Are you at the top of...
What’s one super important thing you should be focusing on when running a martial arts school?
Marketing.
Marketing!
The truth is, if you’re not marketing effectively, then no one even knows your business exists.
There might be several martial arts schools in town, and they’re all competing for ...
The Pareto Principle — also known as the 80/20 Rule — teaches that 80% of your results come from just 20% of your efforts.
That means the majority of your progress, profits, and growth are driven by a small number of high-impact actions. The rest? It’s busy work that clogs your schedule and drain...
I think about this a lot — and I still can’t believe how much the internet leveled the playing field for business owners.
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Fifteen or twenty years ago, if you wanted your brand to be known, you needed serious money to make it happen.
We’re talking thousands — sometimes millions — just to run ...
Afterward, I got a bunch of questions like:
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“What does that actually mean in practice?”
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“How do I pull that off without being glued to my phone 24/7?”
Here’s the deal: if you w
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I say this a lot — and I’ll keep saying it.
I was watching a debate go down in a Facebook group the other day. A bunch of school owners were arguing about whether Instagram works for martial arts schools.
It was kind of funny. So much energy spent debating instead of just doing.
Here’s my tak
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When you look at someone’s marketing stats—their leads, results, and everything else—it almost always comes down to one thing:
👉 What they’re consistently doing, including all the little things.
Are you paying attention to those little things in your advertising?
Here’s the truth: paid promotio
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