Facebook Story Mistakes You Might be Doing!

I know we’ve talked about stories (Facebook and Instagram stories) quite a lot lately but we’ll go over stories AGAIN on our Traffic Tip today.

I’m seeing quite a lot of mistakes from what other people are doing…Some people create stories on Instagram with specific Instagram features on it. Then cross-post it to Facebook stories. This  creates 'incongruencies' because you’ve used features that works well on one platform but totally don't on the other.

IMPORTANT- When creating your stories, make sure  you create slides or videos specific to your platform.

Yes, you can take the same image, same background, same texts but make sure that the features you add are specific to the social media platform you’re on.

Instagram story features such countdowns, mentions, chat and music work well on Instagram but these DO NOT work on Facebook stories! When someone from Facebook views your Facebook story with those Instagram features on, it’d look like you don't know what you’re doing... OR don't care about your audience and their user experience at all!

Social media stories offer a  huge web traffic opportunities for everyone right now. Creating authentic, cool and engaging stories can help you do that! You have to know how to properly use these channels i.e.  Instagram stories should be specific to Instagram, Facebook stories should be specific for Facebook! This creates real engagement and build a massive social media reach.

Remember- use the right content features on the right platform!

Have a great week! Crush it!!!

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Cheers!

Paul Halme | Combat Business