Last week, we talked about the web traffic potential from Instagram, particularly from Instagram stories.
What makes Instagram different is the fact that it is a visual platform.It’s a sea of beautifully curated images and to attract the right audience, you have to make sure your contents are visually attractive, engaging and compelling at the same time.
Consistently posting to Instagram is great but not having a strategy behind these posts could be a serious waste of time and money.
Today, I’m sharing this social media formula that will not only bring traffic to your website but will also help you build a deeper connection to your audience and followers, position you as an expert in your industry/area and will help increase your sales.
Needless to say, this content formula applies to most social media sites, not just Instagram.
From last week’s blog, I’ve mentioned that having a clear Call To Action is important. I will say that again today. Make sure that you have a clear CTA where its needed - Link in Bio, Swipe Up Link (for Instagram business accounts with over 10K followers), in your post captions and IG stories.
More traffic tips coming your way next week. Stay tuned.
*The 3E’s of Social Media was mentioned by Rachel Pedersen here
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