I previously talked about carefully defining your market and audience so you won't be wasting your effort and your message won't fall on deaf ears.
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Carefully defining your audience by creating customer avatars, listing down their wants and interests are key tips in making sure you won't be wasting money on paid traffic.
The people who like and follow your Facebook page, the ones on your mailing list, those who watched your videos - are people who may be interested in your offers and you want to reach more people who share the same profiles.
This is when you use Facebook lookalike audiences.
Facebook’s lookalike audiences tool is a great way to reach your ideal target audience even if they’ve never heard about you and your brand.
Facebook will look into its pool of 2 billion+ users and identify key similarities between your current audience (or custom audience, let’s talk more about that next week) and serve your ads to these ‘lookalike audience’.
How to Create Lookalike Audiences on Facebook
There are different lookalike audience you should be focusing on but I recommend the following:
When used strategically, Facebook lookalike audience could be a great way to reach new customers.
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Paul Halme | Combat Business
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