We Can Get You Leads 2 Ways, Cheap.. & with Little to No Time of Effort on Your Part!

…But you can only have one of those things at a time. 

In the world of business, acquiring leads is crucial for success. But like all things: it comes at a cost. With lead acquisition, you have two options—invest money or invest time. Each choice has its pros and cons, affecting the cost of acquiring new leads. Let's dive in and explore this trade-off.

Investing Money: The “Less Effort” Route

Want results with minimal work on your part? Then be prepared to shell out some cash. Even at Combat Business Success, where we run your ads for FREE… if you plan on going this route, you’ll be giving a fair amount of money to our friend, Mark Zuckerberg. Facebook/Instagram leads get more expensive when you spend less time posting high-quality, engaging content on your social media pages. 

Investing more money means relying heavily on paid advertising platforms like social media ads, Google Ads, or buying lead lists. You can reach a large audience quickly, generating leads on the fly. Utilizing social media’s AI audience creation you’re paying for access to groups of people that you haven’t attracted organically to your page.

But here's the catch: the cost per lead is higher. Every click, impression, or contact info comes at a price. Plus, you might end up with lower-quality leads who aren't genuinely interested in what you offer. It's a faster path, and arguably easier, but it may not yield the best return on investment (ROI).

Investing Time: Creating Quality Content aka The “Cheap” Route

If you're willing to put in some time, you can acquire leads at a lower cost. How? By creating killer content. Develop engaging blog posts, informative videos, or interactive content that resonates with your target audience.

When you consistently provide high-quality content, you attract organic traffic, establish credibility, and nurture a loyal customer base. Over time, this approach pays off with leads that cost you less. In contrast to the “Money Approach,” you’re NOT making the social media platform do the heavy lifting to create an audience for you. YOU are doing the work for THEM.. and they’ll reward you for it. 

Facebook & Instagram NEED engaged users so they can ‘sell’ those eyeballs to advertisers. But if the engaging content dries up, users leave & go somewhere else. So it’s in the best interest of every social media platform to reward content creators who are putting out amazing posts that keep users on the platform. That’s why you get cheaper leads!

Let’s keep in mind that BOTH of these approaches cost you resources. Nothing is free. Investing time doesn't mean it's free. Creating valuable content takes effort, research, and creativity. You need to allocate resources for content creation, optimization, distribution, and engagement. So while it's a more cost-effective route, don't underestimate the time investment.

So what do WE recommend? → Finding the Right Balance

Here's the sweet spot: a Hybrid approach. Combine financial investments with content creation to optimize lead acquisition.

Use paid advertising to amplify the reach of your awesome content. It brings more eyeballs to your brand. Meanwhile, your valuable content enhances the ROI of those ads by converting traffic into engaged leads. It's a Win-Win situation that maximizes the benefits of both time and money.

Acquiring leads is ALWAYS an investment, there’s no way to get around that. And it's important to strike the right balance between time and money for YOU. Investing more money gets you quicker & arguably easier results (especially if we’re managing your ads for you,) but if you don’t create great content to go along with it, those leads will come at a higher cost. Investing time in creating quality content yields lower-cost leads over time but requires consistent effort on your part.

The secret sauce lies in combining financial investments with killer content. You’ll acquire leads quickly & efficiently while minimizing costs. Building a loyal base of raving fans and establishing yourself as an industry leader takes time, but it's 100% worth the investment.