You need to focus here

Your community... your audience is something you want to put your time and your money behind, this year.

Social media has become super saturated that people are craving authenticity, real engagement and community.

Building up engaged audiences will also help you offset the ads cost, because ads are going to keep getting more and more expensive and it's going to be harder to compete. But if you're constantly building up an engaged audience, consistently sharing tips and valuable information with occasional sprinkle of offers - that's what's going to help you win!

Own your audience!

Facebook could go away.
Google you could get your website taken down.
So many things can happen.
But if you own your audience, i.e. get them on your email and your texts lists, you can send your prospects and customers emails and texts ANYTIME!

So you always want to be driving people to different offers, it could be for free downloads, any kind of thing, free training, trial offers and more!

Start building up your email list and your text list...

Everybody looks at their texts and it's a great way to reach out to customers too, to keep them engaged with your brand.

If social platforms were to go away, or your page got banned, you could still email people and be connected with your audience.

This year, focus on your audience.
Make sure you build genuine connection and engagement with them. Build customer and prospects' trust. Get people to Know, Like and Trust you!
Talk to them, keep them updated and make sure to get them on your list!

Wanna take your gym to the next level, click on the link to submit a coaching application.

- Paul Halme