Get your leads to show up.

So you got a great ad going and you got good leads.
What's next?

Get your leads to show up, that's the next step.
But how do you get them to show?

Connection.
Yes, it's all about 'real' connection. This is huge part of the process. It's the emotional connection. If you do that right, they're going to show up.

You don't have to bug them.
You don't have to do any type of tricks.
The tricks are good to have.
They're great.
But if you can nail that right there, that's going to be by far the biggest part.

How do you truly connect?
You want your leads to understand that you know what their problem is,
and you know how to solve it. And they want to feel excited to fix that problem.
The weight loss, or just the depression, or just struggling to find that connection and purpose and always looking for that.

How about you?
How do you make sure that your leads show up?