Are you selling physical products online and on Instagram?
You may have seen this Instagram feature before but very soon, consumers (yes, including your customers) can purchase products and instantly check out from your feeds!
Just this month, Instagram introduced ‘Checkout on Instagram’. While shoppable feeds have been a thing since last year, businesses then mostly used third-party apps... BUT this time, Instagram built its own easy-shop feature allowing customers to buy products without leaving the Instagram app!
From Instagram Press:
“When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out.
Once your first order is complete, your information will be securely saved for convenience the next time you shop. You’ll also receive notifications about shipment and delivery right inside Instagram, so you can keep track of your purchase.”
This app is still beta tested by selected brands and is currently only available in the US market. But with Facebook and Instagram not stopping, this feature will surely be available worldwide and will help bring traffic to your e-commerce/online store?
Check this out to see which brands are beta-testing the Instagram Checkout feature.
Are you excited?
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