How To Get The Most Out Of Your Digital Marketing Dollar?

How do you get the most bang for your marketing buck? 

That’s what we are talking about this week. 

Did you know that the simplest way to get to a massive audience with the least amount of money is through videos? It doesn't have to be professionally done. But it must be decent and clear enough for people to hear and understand that you can help them - with their business, marketing or whatever it is that you are good at. 

Your videos can start with a hook like, “Hey, are you looking to get in shape?” Or “How many years have you been diet-ing and exercising without seeing results?” and then build up your content from there... 

In a perfect world, we want people to watch our videos until the end. But really, chances are, they won’t... Or they’d just watch half of it or the first 10seconds and they’ll scroll through… 

So, how do you work around this? 

Here’s the secret sauce: 

• Run an awareness type of video. Let’s call this a ‘first-level video ad’. It is a high quality, highly-informative-but-asks-for-nothing-in-return video to a cold audience first. 
• THEN, build up your video viewers and re-target them later…
• Instead of spending tons of money to put up a video ad that would target a lot of demographics, you just shrinked your audience down to the people who could be most interested in your product

Don't ask the viewers for anything on this video. The idea is to give them quality content and show them that you are the guy for this thing and that you could help them! 

Next step, 

• On Facebook Manager, create different video audiences based on their watch time. To do this, follow the instructions below:
  • Facebook Manager > Audiences > Create Audience > Create a Custom Audience > Use Facebook Sources> VIDEO

• Run/Split Test the second level video ads. Those that offer more info and would invite them to come in to your school or check out your offers like FREE class, FREE meal plans or FREE passes,etc...

• See which of these audiences convert more and scale from there 

This video ads strategy wont only help you get more eyeballs to your offers, but could also give you more traffic to your website and social channels.

This explains it better ↓

Get out there! Have a great week and keep crushing it! 

If you’re needing help with your marketing, I’m here to help out. 

Click this link to schedule a call with my team. 

Cheers!

Paul Halme | Combat Business

P.S. 

I highly recommend you follow Frank Kern a.k.a the ‘Godfather’ of digital marketing, listen to his podcasts and check out his videos. Go and thank me later!