TV vs. the internet

I think about this a lot and still can't believe how the internet leveled the playing field for business owners!

Fifteen, twenty years ago,  if you wanted your brand to be known to people you MUST have thousands and thousands or millions of dollars to burn. TV commercials could cost you around 50K to millions! 

It was stupid expensive. Insanely expensive. 😵‍💫😵‍💫

Fast forward to today, you can literally create commercials on your phone and reach an insane amount of people in less than $100! (If you're creative or funny enough, you can even go viral and spend $0 on your marketing!)

So, talking about spending money on ads - it's way cheaper to run on Youtube, Facebook, Instagram than it ever will be on TV. 

And today, more people probably watch it on YouTube, Facebook, Instagram than watch it on TV. When was the last time you watched a commercial on TV, when it wasn't a sporting event? I don't watch commercials, not anymore!

Next time you think about how difficult it is to market your school, or how marketing is hard; remember that it was a hundred percent harder 20 years ago and still a lot of businesses succeeded.

Be patient. Be consistent. Be creative... and get your ads and content marketing on point!

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