COMBAT BUSINESS ACADEMY
BUSINESS TRAINING FOR MARTIAL ARTS SCHOOL OWNERS
Real Business Development for Real Martial Artists.
Learn the numbers, marketing, sales, operations, systems, and leadership skills behind a profitable, predictable martial arts business.
GET INSTANT ACCESS
STEP-BY-STEP BUSINESS TRAINING
Built specifically for martial arts school owners.
PRACTICAL TOOLS & RESOURCES
Trackers, exercises, worksheets, and implementation tools.
BUILT BY MARTIAL ARTS BUSINESS OWNERS
Based on real experience operating and growing martial arts schools.
WEEKLY LIVE COACHING
Real-time training, industry updates, and what’s working inside active gyms.
ONE COMPLETE BUSINESS SYSTEM
Numbers → Marketing → Sales → Operations → Leadership
INTRODUCING
COMBAT BUSINESS ACADEMY
The complete business-development program for martial arts school owners who are ready to stop guessing and start building with intention.
Inside the Academy, you’ll learn the numbers, marketing, sales, systems, and leadership principles behind a stronger martial arts business — all through the Build Your Business Machine™ framework.
GET INSTANT ACCESS
THE BUILD YOUR BUSINESS MACHINE™ FRAMEWORK
A PROVEN PROCESS TO TAKE YOU
FROM OVERWHELMED TO A THRIVING, SYSTEMIZED GYM.
KNOW YOUR NUMBERS
Get clear on the metrics that actually matter.
GET KNOWN & GET LEADS
Put your gym on the map and attract a steady flow of the right people.
TURN LEADS INTO MEMBERS
Set more appointments, increase show rates, and close with confidence.
BUILD SYSTEMS
Streamline operations, delegate, and build a high-performing team.
BECOME THE CEO
Create freedom, impact, and a gym that runs without you.
INSIDE COMBAT BUSINESS ACADEMY
WHAT YOU’LL LEARN
Combat Business Academy gives you the business skills most martial arts owners were never taught — from understanding your numbers and generating demand to building systems, leading a team, and operating like a CEO
NUMBERS & METRICS
Track the martial arts school KPIs and financial metrics that show whether your academy is growing profitably.
See where your business is strong, where it’s leaking money, and what needs your attention next.
MARKETING & LEAD GENERATION
Market your martial arts school locally, generate qualified leads, and create consistent demand.
Understand your ideal customer, improve your visibility, and build a more predictable flow of opportunities.
SALES & APPOINTMENT SETTING
Turn more leads and inquiries into appointments and paying members.
Improve follow-up, increase show rates, handle objections, and build a repeatable sales process your team can use.
SYSTEMS & OPERATIONS
Build repeatable systems that make your martial arts business easier to operate and scale.
Create SOPs, document critical processes, and give your team a clear way to run the business without everything depending on you.
HIRING & DELEGATION
Build a team that can take ownership and carry real responsibility.
Define roles, hire the right people, delegate effectively, outsource strategically, and stop being the default person for everything.
LEADERSHIP & CULTURE
Lead your team with more accountability, clarity, and confidence.
Strengthen your academy culture and begin making the transition from owner-operator to CEO.
BUILT FROM REAL EXPERIENCE
WHY LISTEN TO US?
We’re not business gurus who decided to teach martial artists.
We’re martial artists who had to learn how to become business owners.
Combat Business Academy is built from years of actually operating, growing, managing, and scaling martial arts businesses — dealing with the same leads, payroll, staff, cancellations, sales, systems, and day-to-day problems you deal with.
PAUL HALME
Martial Artist. Business Owner. Numbers Guy.
Paul Halme is a 5th-degree Brazilian Jiu-Jitsu black belt, martial arts school owner, entrepreneur, and founder of Combat Business Success.
He has been operating in the martial arts industry for more than 23 years, currently owns two gyms, and has helped 100+ martial arts school owners improve profitability, strengthen their systems, and build businesses that don’t depend entirely on the owner.
Through Combat Business Success, Paul teaches the numbers, marketing, sales, operations, and leadership principles behind stronger martial arts businesses.
His philosophy is simple: your academy should support your life — not consume it.
CHRIS CONOLLEY
Martial Artist. Operator. Proven Gym Builder.
Chris knows what scaling a martial arts business looks like from inside the building.
He built and operated a successful martial arts school, grew it beyond $100K in monthly revenue, and experienced the process of building a business valuable enough to sell for seven figures.
His perspective is simple: You’re not just building monthly revenue. You’re building an asset.
REAL RESULTS FROM REAL GYM OWNERS
Jon Doe
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Jane Doe
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Jim Doe
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BUILT FOR MARTIAL ARTS OWNERS
IS COMBAT BUSINESS ACADEMY FOR YOU?
Combat Business Academy is for owners who know their academy can become a stronger business — but need a clearer system for getting there.
YOU’RE STILL FIGURING OUT THE BUSINESS SIDE
You know how to coach and teach, but numbers, marketing, sales, hiring, and operations weren’t exactly part of your martial arts training.
YOU’VE GROWN — BUT EVERYTHING STILL DEPENDS ON YOU
The academy is working, but you’re still the person everyone comes to for every decision, problem, and answer.
YOU’RE READY TO BUILD SOMETHING BIGGER
You want predictable systems, a stronger team, better visibility into your business, and an academy that can grow beyond your personal capacity.
If you’re willing to build the business with the same discipline you brought to the mats, you’re in the right place.
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EVERYTHING YOU NEED TO START BUILDING
WHAT YOU GET INSIDE COMBAT BUSINESS ACADEMY
This isn’t just information to watch and forget. You’ll get practical training, tools, and frameworks designed to help you actually improve the way your martial arts business operates.
STEP-BY-STEP BUSINESS TRAINING
Work through practical training covering the core areas of a stronger martial arts business — numbers, marketing, sales, systems, team, and leadership.
WEEKLY LIVE COACHING & INDUSTRY UPDATES
Join weekly live sessions with Combat Business coaches covering what’s working in their gyms, current industry trends, real-world challenges, and practical strategies you can apply in your own academy.
PRACTICAL TOOLS & RESOURCES
Use trackers, exercises, worksheets, and implementation resources to turn what you learn into action inside your academy.
BUILD YOUR BUSINESS MACHINE™ FRAMEWORK
Follow a clear framework for understanding your numbers, generating demand, converting leads, building systems, and becoming the CEO.
REAL-WORLD BUSINESS SYSTEMS
Learn principles you can apply to lead generation, appointment setting, sales, retention, operations, hiring, delegation, and culture.
LEARN IT. IMPLEMENT IT. BUILD ON IT.
Combat Business Academy is designed to become a resource you can return to as your business grows and your challenges change.
READY TO BUILD YOUR BUSINESS MACHINE?
STOP GUESSING. START BUILDING.
You don’t need another random tactic. You need the numbers, systems, sales process, and leadership skills to build a martial arts business that can grow beyond you.
GET INSTANT ACCESSFREQUENTLY ASKED QUESTIONS
What is Combat Business Academy?
Is Combat Business Academy only for BJJ schools?
Do I need to be an experienced business owner?
Is this just a marketing course?
Is this only for gym owners who are struggling?
How much time do I need to complete the Academy?
Does the Academy include tools and resources?
Does Combat Business Academy include weekly live coaching?
YOU’VE SPENT YEARS LEARNING YOUR MARTIAL ART.
NOW BUILD THE BUSINESS BEHIND IT.
Better numbers.
Better marketing.
Better sales.
Better systems.
Better team.
Better leadership.
You don’t need to become a different kind of person to become a better business owner.Â
You need the right systems, the right numbers, and a proven process for turning your academy into a business that can grow beyond you.
COMBAT BUSINESS ACADEMY
Business training built specifically for martial arts school owners.
Build Your Business Machine™
GET INSTANT ACCESSStop guessing. Start building.
